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Raised in the Southwest area of Atlanta, Lotto Savage is quickly building his name as one of the city’s fastest-rising rappers. Closely affiliated with Slaughter Gang’s 21 Savage, as well as Bases Loaded Records labelmate Yakki, Lotto Savage is emerging as artist with his own sound and message. Lotto is currently preparing the release of his debut solo project in 2016 titled “Don Slaughter,” hosted by mixtape heavyweights DJ Holiday and DJ Kutt Throat. This tape follows his 2015 breakout feature on 21 Savage’s “Dirty K,” which has gained over 1 million views on WorldstarHipHip.com and appeared on 21’s “Slaughter King” mixtape. The success of “Dirty K” was a major turning point for Lotto, both in creating a buzzing music career and giving him a positive influence outside the street life. “I just want to tell people about my struggle and how I changed,” he says genuinely. “I’ve been down the road, I did time, and there’s lessons I learned.” Looking up to greats like Tupac and Biggie, Lotto has found his calling as a truth-teller for the youth. “Everything I say comes from the heart, I really did what I’m talking about,” he says. “I’ve been out [of jail] for 2 years and now I’m on songs with hot artists. I want to put out my story and have it help somebody else.” Capitalizing off his recent accomplishments, the newly focused rapper has been performing at popular Atlanta venues like The Mansion, where Travis Scott took an interest in Lotto. Travis Scott is slated to appear on the upcoming release of Lotto’s debut single “Trapped It Out.” The single will be heavily promoted throughout the southeast, in both clubs and radio outlets, and Lotto is predicting the premiere to be a big hit in the coming months. In addition to the Travis Scott feature, the “Don Slaughter” project will include appearances from 21 Savage, Yakki, Young Nudy (Slaughter Gang), and Lil Yachty. Lotto is also featured on Yakki’s mixtape “YakkStick” coming soon, and the “FreeManManSavage 2” mixtape out now. The newly signed Bases Loaded Records artist now has a solid team backing his music efforts. After being introduced to the label through longtime friends Shooter, Ken and Yakki, BLR soon realized how well-liked and respected Lotto is among his peers. His movement and leadership paired with the music business experience of BLR is a promising union. “I got somebody behind me now,” he says gratefully, “and that’s a blessing.” The motivation for Lotto to be as big as Jay-Z or Dr. Dre has never been stronger, but his goals go beyond money and fame. “I’m speaking facts, actual stuff that happened to me,” he says. “There’s a message in everything I talk about, and I want to create a change.” Follow @lottosavage21 on twitter! IG-1lottosavage

Drake was a cross-platform cultural phenomenon in the 2010s. The songwriter, producer, rapper, and singer sustained a high-level commercial presence shortly after he turned to rapping in 2006, whether on his own chart-topping releases or through a long string of guest appearances on hits by the likes of Lil Wayne, Rihanna, and A$AP Rocky. Each one of the former child actor's first three albums, as well as a 2015 mixtape that followed them, topped the album charts in his native Canada and in the U.S. Though he caroused with his most hedonistic contemporaries, Drake was frequently praised for his sensitive, introspective approach to rap and R&B. Known initially for his role as Jimmy Brooks on Degrassi: The Next Generation, the Toronto, Ontario-born Aubrey Drake Graham stepped out as a rapper and singer with pop appeal in 2006, when he initiated a series of mixtapes. A year later, despite being unsigned, he scored major exposure when his cocky and laid-back track "Replacement Girl," featuring Trey Songz, was featured on BET's 106 & Park program as its "Joint of the Day." He raised his profile throughout the next several months by popping up on countless mixtapes and remixes, and as rumors swirled about contract offers from labels, he gradually became one of the most talked-about artists in the industry. It did not hurt that he had support from the likes of Kanye West, Jay-Z, and Lil Wayne. By the end of June 2009, "Best I Ever Had," a promotional single, had climbed to number two on Billboard's Hot R&B/Hip-Hop Songs chart. After a fierce bidding war, Drake signed with Universal Motown in late summer and released an EP (So Far Gone) made up of songs from his popular So Far Gone mixtape. It peaked at number six on the U.S. Billboard 200 chart and won a 2010 Juno Award for Rap Recording of the Year. Thank Me Later, a full-length featuring collaborations with the Kings of Leon, the-Dream, Jay-Z, Kanye West, and Lil Wayne, was issued through Young Money the following year. It debuted at number one on the U.S. Billboard 200 chart and was certified platinum by the Recording Industry Association of America. Still, the artist felt his debut was rushed, so its 2011 follow-up arrived with the title Take Care, referencing the increased time and effort put into the album's creation. Receiving critical acclaim, Grammy Awards, and the number one slot on the U.S. Billboard 200, Take Care cemented Drake's place as one of Canada's biggest exports. In 2012, while on tour, Drake announced that he had started work on what would be his third studio album. Nothing Was the Same was released in September of 2013. The album spawned many singles, topped charts around the world, was shortlisted for the Polaris Music Prize, and was nominated for a Best Rap Album Grammy. Soon after the album's release he hit the road on an extended tour, taking time off for collabos and a few singles, included the Grammy-nominated "0 to 100/The Catch Up." His next release was planned as a free mixtape before Cash Money decided they would rather charge for it. The decidedly downbeat If You're Reading This It's Too Late was released in early 2015 and debuted at number one, while all 17 of its songs entered the Hot R&B/Hip-Hop Songs chart. What a Time to Be Alive, a mixtape collaboration with Future that featured the single "Jumpman," went straight to number one that September. ~ Andy Kellman Follow @Drake on twitter! Follow @S_C_ on twitter! Follow @kanyewest on twitter! octobersveryown.com republicrec.co/PopStyleExplicit

Drake was a cross-platform cultural phenomenon in the 2010s. The songwriter, producer, rapper, and singer sustained a high-level commercial presence shortly after he turned to rapping in 2006, whether on his own chart-topping releases or through a long string of guest appearances on hits by the likes of Lil Wayne, Rihanna, and A$AP Rocky. Each one of the former child actor's first three albums, as well as a 2015 mixtape that followed them, topped the album charts in his native Canada and in the U.S. Though he caroused with his most hedonistic contemporaries, Drake was frequently praised for his sensitive, introspective approach to rap and R&B. Known initially for his role as Jimmy Brooks on Degrassi: The Next Generation, the Toronto, Ontario-born Aubrey Drake Graham stepped out as a rapper and singer with pop appeal in 2006, when he initiated a series of mixtapes. A year later, despite being unsigned, he scored major exposure when his cocky and laid-back track "Replacement Girl," featuring Trey Songz, was featured on BET's 106 & Park program as its "Joint of the Day." He raised his profile throughout the next several months by popping up on countless mixtapes and remixes, and as rumors swirled about contract offers from labels, he gradually became one of the most talked-about artists in the industry. It did not hurt that he had support from the likes of Kanye West, Jay-Z, and Lil Wayne. By the end of June 2009, "Best I Ever Had," a promotional single, had climbed to number two on Billboard's Hot R&B/Hip-Hop Songs chart. After a fierce bidding war, Drake signed with Universal Motown in late summer and released an EP (So Far Gone) made up of songs from his popular So Far Gone mixtape. It peaked at number six on the U.S. Billboard 200 chart and won a 2010 Juno Award for Rap Recording of the Year. Thank Me Later, a full-length featuring collaborations with the Kings of Leon, the-Dream, Jay-Z, Kanye West, and Lil Wayne, was issued through Young Money the following year. It debuted at number one on the U.S. Billboard 200 chart and was certified platinum by the Recording Industry Association of America. Still, the artist felt his debut was rushed, so its 2011 follow-up arrived with the title Take Care, referencing the increased time and effort put into the album's creation. Receiving critical acclaim, Grammy Awards, and the number one slot on the U.S. Billboard 200, Take Care cemented Drake's place as one of Canada's biggest exports. In 2012, while on tour, Drake announced that he had started work on what would be his third studio album. Nothing Was the Same was released in September of 2013. The album spawned many singles, topped charts around the world, was shortlisted for the Polaris Music Prize, and was nominated for a Best Rap Album Grammy. Soon after the album's release he hit the road on an extended tour, taking time off for collabos and a few singles, included the Grammy-nominated "0 to 100/The Catch Up." His next release was planned as a free mixtape before Cash Money decided they would rather charge for it. The decidedly downbeat If You're Reading This It's Too Late was released in early 2015 and debuted at number one, while all 17 of its songs entered the Hot R&B/Hip-Hop Songs chart. What a Time to Be Alive, a mixtape collaboration with Future that featured the single "Jumpman," went straight to number one that September. ~ Andy Kellman Follow @Drake on twitter! Follow @PopcaanMusic on twitter! octobersveryown.com

Though he would later struggle with the nature of his fame as well as market expectations, 50 Cent endured substantial obstacles throughout his young yet remarkably dramatic life before becoming the most discussed figure in rap, if not pop music in general, circa 2003. Following an unsuccessful late-'90s run at mainstream success (foiled by an attempt on his life in 2000) and a successful run on the New York mixtape circuit (driven by his early-2000s bout with Ja Rule), Eminem signed 50 Cent to a seven-figure contract in 2002 and helmed his quick rise toward crossover success in 2003... ~ Jason Birchmeier Follow @50cent on twitter! Follow @chrisbrown on twitter! Follow @SonnyDigital on twitter! smarturl.it/50ImTheMan