Gyft: In His Eyes prod by Drumma Boy - Hip-Hop

terricalee · May 23, 2010

It’s what you’ve been waiting for. Finally, a Southern rapper with substance has arrived.

Imagine receiving a gift you weren’t expecting. Without the traditional package of gangster appeal, this gift sounds, looks and feels somewhat different. Immediately, you notice its a little less crunk and a little more creative. Unwrapped and fresh out of the box, it’s an ear-pleasing combination of undeniable talent paired with an incredible determination to upgrade the quality of Southern music.

This is the story of a self-made man with no crew, no deejay or hypeman, no industry connections. Nothing to prove and no stripes to earn, he has patiently paid his dues and bravely taken the risk. His “Now They Do” mixtape may set him apart from the locals but not from his roots. With new music produced by Memphis’ comrade Drumma Boy, his innovative yet soulful lyric-focused approach creates a much-needed balance to take rap in a new direction.

Needless to say, Gyft can’t be packaged as the next phase or hottest fad of Southern rappers that come and go.

Throw away the box and let Gyft speak for himself.

In His Eyes by Gyft - Uploaded by: Terrica Lee - @terricalee

Twitter: @IAMGYFT

Terrica.Lee@gmail.com or 770-771-9226

Edited May 23, 2010 by terricalee