AMORA has proven to be a charitable champion of the people. What makes her successful is experience on both sides of the desk, having worked in A&R for DEF JAM, promotions for Universal Music Group and with many other corporate and independent entertainment organizations. She has promoted events for Eminem, Shady Records, Shade 45, Slaughterhouse, Tony Touch, DJ Premier, Just Blaze, B-Real of Cypress Hill, Funkmaster Flex, Ice-T, DJ Kool Herc, and M.O.P.