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Apple’s iPhone 5s to Document Burberry’s Spring/Summer 2014 Runway Show

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In an interesting marketing partnership, Burberry will get early access to the iPhone 5s to take photos and video for its Spring/Summer 2014 fashion show set to take place next week in London. Apple announced the partnership on Thursday, noting that the iPhone 5s’ rear-facing iSight camera will be used exclusively to capture the runway show, behind-the-scenes footage, product details, and preparations for the event.

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