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Kanye West Explains DONDA

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Rapper Tweets About New Design Company
6:00AM ET January 5th, 2012
Contributor : Stephen Willis
A Rocky Williform Company

Kanye West Explains DONDA

Kanye West, after clarifying some misinformation about his burgeoning fashion enterprise, revealed that he is starting a new company named DONDA, after his late mother, Dr. Donda West. He tweeted extensively about the design company and what he's looking for in his team.

"DONDA is a design company which will galvanize amazing thinkers and put them in a creative space to bounce there dreams and ideas," West tweeted. "I am assembling a team of architects, graphic designers, directors musicians, producers, AnRs, writers, publicist, social media experts..."

"App guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionist, doctors, scientist,teachers..." he continued.

West tweeted that the company would be "comprised of over 22 divisions with a goal to make products and experiences that people want and can afford," and that he wanted "to put creatives in a room together with minds that are all waaaay doper than me [sic]."

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