Jonathan "King" Baines was born December 14th at University Hospital in Shreveport, Louisiana. The eldest of two siblings, he developed a love for entertainment shortly before his love for music. At age 6, Baines began participating in school-based talent shows, choir performances, musical competitions. The response from viewing audiences created such a hunger for more that at age 12 Baines began to write popular songs from radio shows and perform them like his very own for his peers on breaks between classes at school.
During this same time, "King" Baines was being celebrated for creative writing skills, receiving nationally distributed awards and publications as a sixth grader. Later Baines would learn to merge his creative writing ability and his edge for performance, under the tutelage of a local artist for which his mom sang background lyrics. There began the first of small cameos to speak or rap for larger audiences. Upon the decline of the group, music began to play a smaller role in Jonathan's life.
Criminal activity was so prominent in the immediate surroundings, it eventually became a way of living for Baines and most of his family. After watching his uncle receive a 15 year prison sentence, losing friends to gun violence, and serving a couple lengthy prison stays of his own, "King" returned to the recurring passion, making a name for himself on the underground scene by blowing through opposition in numerous prestigious freestyle battles.
During his short reign as "King" Baines was introduced to the co-founders of Next Level Entertainment. Quickly his career shifted to a higher gear with the first exposure to professional recording, mastered music, wardrobe expenses, road performances, and radio play. The album entitled "Time 2 Shine" had high expectations but unfortunately was not promoted well enough to reach a broad audience.
Likewise the label and the group split but co-founder Jackie Wilson, still sought to make "King" Baines a star. This collaboration would become what we know today as Go 4 Broke Ent. Baines had found his niche! Suddenly, at the rise of his career as a solo artist, Baines took another lengthy hiatus from music. To sum it up in his words, he felt a disconnection from the message his music relayed so he began to use his talents to reflect a more positive frame of thinking. Now, with his ability to combined harmony, consciousness, and street living, Go 4 Broke has quietly jumped to the front of the line of "artists to watch" in 2016.
Not only does Jonathan "King" Baines bless us with the soulful out-cries muffled in the heart of "the hood" but he also heads up the "Own Your Community" Foundation to re-structure the appearance of local urban neighborhoods. Minus a few curse words that only speak to his passion for his message, "King" Baines is a breath of fresh air for the game now plagued with violence and drug usage, certainly a piece of the puzzle to return hip hop to its original artistic culture.