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Soul Artist Taylor Mcferrin Performs "Can'T Knock The Hustle"

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It's that time again! The next up for Rocawear's "That's Rocawear" campaign video series is Taylor McFerrin. Taylor is the son of the musical legend, Bobby McFerrin ("Don't Worry Be Happy"), and he is taking music by storm with his unique style and presentation.

About Taylor McFerrin:

Taylor McFerrin has sustained an major buzz in the Future Soul scene ever since his 2007 EP "Broken Vibes" gained heavy rotation by DJ's such as Benji B, Gilles Peterson and Garth Trinidad. His production credits include remixes for The Cinematic Orchestra, Amp Fiddler and Corrine Bailey Rae, as well as album tracks for Jose James and UK Rapper TY. He has also toured worldwide as a one man show, playing major festivals such as Lollapalooza, Glastonbury, The Big Chill, and Gilles Peterson's Worldwide Festival. In New York alone he has performed at such legendary venues as The Apollo, The Blue Note, Radio City Music Hall and The Lincoln Jazz Center, opening up for artists such as Erykah Badu, the Roots, Nas, Talib Kweli and J* Davey. His musical style is equally influenced by the legends of 60's / 70's soul and the kings of the Modern Beat Generation. By playing all the instruments on his productions, while also relying heavily on resampling and chopping up his live takes, he has found a sound that bridges those two worlds.

About "That's Rocawear" campaign:

That's Rocawear viral videos celebrate the evolution of hip hop culture. Rocawear was established in 1999 off the excitement around Jay-Z and Rocafella Records and remains today as the number one urban lifestyle brand in the world. We celebrate how the culture has evolved and how Rocawear has not only evolved with the culture but has been a major force in communicating that evolution around the world. Visit www.ThatsRocawear.com for more.

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