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Karl Lagerfeld Ski Cable Cars Takes Chanel Up The Slopes

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thumb.php_4-700x481.jpgLocated at Courchevel ski resort, the temporary outpost along with the designer cable cars promise to raise the bar of the brand’s innovative advertising strategy. Of the 72 Jardin Alpin cable cars, the Czar of fashion world has Chanel-ized 36 of them with his own sketches depicting images of Coco Chanel, polar bears and designs of pieces from his collections.

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