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Ciroc Scores Partnership With NBA

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Moments ago, a deal was struck between Ciroc Ultra Premium Vodka and the National Basketball Association (NBA) for a multiyear marketing agreement and campaign aptly titled, “The Toast of the NBA.” The deal is part of an even larger partnership between the NBA and Ciroc’s parent company, Diageo. As part of the agreement Ciroc Ultra Premium Vodka, led by Sean “Diddy” Combs, will be coming to a courtside near you in the immediate future. Cheers to that!

Says Diddy:

“I’ve been a fan of the NBA all my life and am excited to build a greater relationship for CIROC Vodka with this growing entertainment platform,” said Sean “Diddy” Combs, who oversees all branding and marketing for CIROC. “Life is filled with moments of celebration and nothing brings people together in celebration quite like sports. With CIROC I hope to elevate these moments and help champion social responsibility among fans.”

Combs and CIROC Vodka will work closely with the NBA throughout the season on and off the court to elevate key NBA lifestyle events such as NBA All-Star and the NBA Playoffs with fun and engaging social media programming, consumer sweepstakes and activations that bring to life what Combs calls the ‘Art of Celebration.’ The NBA will also work with CIROC to produce a series of public service announcements. The videos will feature NBA talent and will air across multiple media platforms throughout the season.

Read more about the deal here.

The post Ciroc Scores Partnership With NBA appeared first on Fake Shore Drive.

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