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Pitbull to Launch His Own Fragrance

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Pitbull is getting in the fragrance game. The Miami rapper is set to launch his own scent next year.

The men’s and women’s fragrances, simply titled Pitbull, will arrive in time for Valentine’s Day on Feb. 14.

They will be officially unveiled during Pitbull’s New Year’s Eve concert at the American Airlines Arena in Miami. Amazon.com will be the exclusive retailer until Feb. 14, with a pre-sale beginning Dec. 1.

The women’s scent combines notes of juicy raspberries, crisp red apples, nectarine blossom, and creamy woods, while the men’s version contains sun-drenched bergamot, mandarin, woods, rich tonka bean, and amber.

They will range in price from $30-$55 depending on bottle size.

“When we started talking about it, it was about very sexy smells,” Pitbull told WWD. “The woman can wear the men’s cologne and the man can wear the women’s perfume. I love to mix them up and see what kind of people you attract off of them.”

Limited edition versions are already in the pipeline including Pitbull Miami, set for a 2015 launch, and Pitbull Rio, targeted for 2016.

In addition to his fragrance, Pitbull will host the American Music Awards for the first time on Nov. 24. Global Warming: Meltdown, a deluxe edition of his 2012 album, arrives Nov. 25 featuring Ke$ha and Kelly Rowland.

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